✦ Bridging the human connection gap in a post pandemic world
Global movements have to start somewhere and often start on kitchen tables, which this one did. And hashtags tend to be born on Instagram, but this one did not. Get ready to be stunned by Anna McAfee's social movement.
Back in June 2017, Anna McAfee in Coffs Harbour, Australia, started a local meetup with a hashtag. Within hours her post was seen by Erik Eklund in Brussels, Alexandra Galviz in London and Swish Goswami in NYC who all followed Anna’s lead, and swiftly after by 650 cities in 92 countries in less than two years.
So what is this hashtag that Anna created? Well it’s a simple request that you down your sales pitches and embrace the people who live on your doorstep for who they are and not their often too polished social media profile.
The response was ridiculous but Anna and the other co-founders had the mantle to respond, providing the support, encouragement and enthusiasm that was needed to make this movement global, truthful and free.
Users of some social media platforms created a grassroots global user community united by the idea of getting to know the people behind the social media profiles, highlighting the importance of connection in our hyper digital world.
The impact on careers and building a sense of belonging was profound, and demonstrates how a group of thoughtful human beings can unite communities and use social media for good. The book shares over 50 human stories of authentic connection, profound career change, and social impact at a local and global level.
Many groups during the pandemic have moved their meet ups to online, or launched new online gatherings. Some are now emerging again back in person and are engaging and supporting their networks locally in a different way.
‘How a Hashtag Changed the World’ is a book shares the lessons for building user communities, activating local ambassadors, and how we can view social media in the future - as a vehicle to embrace diversity and bridge the human connection gap in a post pandemic world when we are able to gather again.
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